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At Kidstorie , we want to enable the new generation of responsible parents to make second-hand their first choice.
Why? Because quality clothing is made to last! Our platform showcases a wide selection of designer baby and children's clothing, carefully selected, inspected, and cleaned —just like new, but better for the planet.
The story behind Kidstorie
After working in new technology consulting, helping companies such as Rolex and the Richemont Group find solutions to their digital challenges, founder Juliette decided to return to her studies.
It was after her MBA that she decided to put her passion for fashion and sustainable development at the heart of her career by helping individuals and businesses reduce their impact on the environment through the adoption of the second-hand world.
Kidstorie is a “Kid's Story” for Juliette since she learned she was pregnant the day the platform launched! Now the mother of a little boy named Alfie and a committed entrepreneur , Juliette is convinced that second-hand shopping should become a no-brainer.
Why Kidstorie?
People buy twice as much clothing today as they did 15 years ago, but keep it for half as long and only wear it a few times. This trend is even more pronounced among children, whose clothes outgrow them within a few months. Furthermore, the number of dubious offers and all the efforts associated with existing second-hand sites discourage potential consumers from selling or buying second-hand items.
The observation is simple:
- Children grow up fast, too fast! The result: a wardrobe overflowing with barely worn clothes .
- Reselling second-hand is often seen as time-consuming and complicated .
Kidstorie makes it all easier!
- For buyers : a wide selection of high-end second-hand clothing for babies and children, certified impeccable, up to 80% cheaper than new.
- For sellers : no more hassle with traditional platforms! Upload your shipping label, send your items, and we'll take care of everything . Once sold, you'll receive cash or a voucher .
We also help brands commit to circular fashion.
With Kidstorie, giving clothes a second life becomes child's play.
Join us in this adventure for more responsible fashion that is accessible to all! 💚